Sales broker costs: What are the differences?

Discover here the costs of selling a house with a real estate agent, then compare all local real estate agents

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Sales agent costs

The cost of selling a home is generally relatively high. This is a good reason why many people first look for the best sales broker for longer. By comparing the costs of the sales agent with other brokers in the area, you ensure that you have a good negotiating position. Of course, the choice of a good sales broker is not only based on costs, but also on a number of other points. Almost all brokers work with a commission when selling a house. The brokerage commission is a percentage of the total sales price of your home. There are also other options, because not all sales brokers work with percentage dependent costs. This depends on the type of broker, the housing segment, the tasks and of course the service. However, in the current real estate landscape there are more and more real estate agents who charge fixed costs for the sale of a house.

Average Cost of a Sales Agent

Many people wonder if there isn't a list of brokerage fees. However, the costs of a sales agent depend on various factors. To give you an idea, there is an overview of the average costs of different types of brokers when selling a house.
*Note that these amounts are based on average home values in the Netherlands. This may differ in different regions. Read more below about the difference between what type of sales broker does for you.

Sales agent type      Costs including VAT
All-in brokerage brokerage 
€ 6.050, –
Brokerage internet broker
€ 3.000, –
Sell your house yourself
€ 1,100 to € 1,250

In addition to the brokerage fees, there are virtually no costs for selling your home. Of course you still have to arrange a mover or move your stuff yourself. In general, the purchasing party pays the notary. For this reason, the person may also choose the notary.

Costs of an 'all-in' sales broker

The costs of a full-service broker are in most cases a brokerage. This is because the sales broker provides more service, in many cases knows the neighborhood excellently and has many potential buyers in his or her network. The sales strategy is well thought out, so that you get a higher selling price for your home. In this way, the sales broker quickly earns back his own commission. Would you rather know which tasks an 'all-in' sales broker takes care of for you? read here move on quickly!

Cost of an internet sales agent

If you would like to save costs on the sales broker, an internet broker could be an interesting option. The internet broker mainly ensures that your home is visible online. Your home will be placed on popular housing sites such as Funda, Home Pedia and The costs can also differ greatly within the range of duties of the internet sales broker. For example, there are often extra costs: photos, plans, placing advertisements and for-sale signs. With all internet brokers you have to arrange the viewings yourself and write the sales texts. When you sell your home through an internet broker, you have to take into account a longer selling time than when a professional broker does this for you.

Costs when selling your house yourself

The differences between an internet broker and selling yourself are nowadays fairly small. It is possible to purchase a 'do-it-yourself' package online. In this way you can sell your own home, but this party can put your home on Funda. This is not possible as a consumer. You can also look for various intermediate solutions, depending on what you are looking for. So let yourself be informed in advance!

Tip: Do not only look at what a broker costs, but also at the quality and service of the broker. Because a broker can quickly recoup their costs.

Why does the brokerage fee differ from a sales broker?

When you start researching the commissions or costs of different brokers, you will quickly discover that this varies. The amount of the commission depends on a number of aspects, such as:

  • The different tasks performed by the seller. When a broker takes care of everything, the costs or commission of a broker will be higher than if you also perform tasks yourself. This can always be discussed with the broker.
  • The moment a real estate agent has a lot of experience with selling homes in a certain neighborhood or place, the sales agent knows exactly what is going on in the area. This experience can ensure that you can get a higher selling price for your home. This sales broker will pass on the experience in its higher percentage.
  • Some real estate agents choose to sell many homes. This gives the office a lot of continuity. In this way the broker can ask a lower commission, because the focus is on many sales. The difference here is that you have less service, but you do know that the house is sold quickly.

Best time to negotiate costs with the sales agent

There are currently more home seekers than homes for sale. This makes it a favorable time to sell for people who want to sell their home. You can realize a higher sales price due to the enormous shortage. Overbidding is no longer a special feature these days. Another additional advantage is that the real estate agent can sell a house more easily and quickly. Use this to your advantage, as less effort in sales will lead to lower costs. In addition, there are currently far fewer houses for sale. This ensures that the brokers themselves have fewer homes for sale, but that they would like to. Willingness to cut the costs of the sales agent will be a lot higher!

Watch a short video about different tips on costs of a sales agent

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See below our FAQs about the services of Juiste Makelaar.


What does Juiste Makelaar do?

We are a real estate agent comparison service active throughout the Netherlands. Based on your preferences and our unique real estate agent database, we match you with the best agent for your situation. Before we get you in touch with the selected agents, we will contact you to complete the matching. So there are no surprises. After that, you will receive the selected estate agents by e-mail and they contact you themselves. Then you choose the best real estate agent for your situation.


How do you compare real estate agent within the Netherlands?

In your request we ask specifically for a number of preferences which we combine with our unique real estate agent database. After you have filled in these details, we will always contact you personally so that we can complete the entire comparison.


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What happens when I have completed the comparison?

Immediately after completing your requests, you will receive a confirmation. Unfortunately, this one is in Dutch, but no worries we will continue helping in English! After that we will contact you by phone, unless you prefer to be contacted in another way. If everything is to your satisfaction, the selected real estate agents will then contact you. Finally, you decide with which estate agent you have the best connection and with whom you would like to work.


Why is comparing of real estate agents necessary?
There are more than 9.000 active real estate agents in the Netherlands. This makes it difficult to determine which estate agent is best suited to your situation. Which real estate agent uses a good buying or selling strategy and what costs do the various agents charge? Have you become curious? Start comparing right away!


Can I compare real estate agents anywhere in the Netherlands?

Yes, we can help you finding a suitable real estate agent throughout the Netherlands. This is partly due to our the large number of partners, so we can help you as best we can anywhere in the Netherlands.


What are normal brokerage fees for a real estate agent when selling a house?

The average sales commission for an real estate agent in the Netherlands lies between 1 and 1.5 percent. However, this depends on what you agree with the real estate agent in question. You can think of a bonus agreement or a different set of tasks.

If you would like to know more, carry on reading on the next page here further


What are normal brokerage fees of a buying real estate agent?

In many cases, a purchase agent charges a lower brokerage fee than a selling agent. The average fee in the Netherlands for a buying real estate agent is between 0,5 and 1,0 percent. Also with a buying agent, the commission depends on the purchase price, the activities and the place where you want to buy a house in the Netherlands. Is the place or neighbourhood very popular? Then the estate agent can charge higher costs.

Would you like to know more about the costs of a purchase broker? read here further


Can I also get a price list from different real estate agents?

No, because all real estate agents in the Netherlands have different working methods, it is not yet possible to send a standard list. This is partly due to various aspects, such as that you can agree performance bonuses with estate agents, as a result of which the standard commission is lower, or that you carry out a number of tasks yourself. Other reasons for not being able to give a standard price list are: the sales rankings of estate agents, the location of your home, the quality of the estate agent and extra services that estate agents offer.

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